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What's the good link partner?

Link popularity refers to the total number of good link partners that a search engine has found for your Web page. The more good link partners to your Web page, the higher the link popularity of your page. High link popularity contributes to a high search engine ranking.

 The idea behind the link popularity concept is simple. The more other good link partners to your Web site, the more important your site must be. Other good link partners wouldn't link to your site if there wasn't something interesting on your site or if your Web site didn't contain any special content.

  • try to get good link partners from important Web sites
  • try to get good link partners texts that contain your important keywords
  • don't use FFA or link farm pages
  • don't use services that promise lots of good link partners within days
  • focus on quality link partners, not on quantity

So a good link partner should be:

  • only static link.
  • less than 30 links each link page.
  • link page is cached by SEs, even have PR.
  • Accessible from home page.


Why have a good link partner?

It's important who inks to your site. Web sites that have a similar topic as your site are more important than Web sites with different topics.

In addition, if you can convince Web sites with a similar topic to link to your site, you'll also get targeted traffic from these sites.

People who visit your topic good link partners are usually interested in what you have to offer. They are more likely to come to your site and to buy something. It's the quality of the traffic that counts, not the quantity.

How to find a good link partner?

  1. Search the most important search engines for your most important keywords.

    Among the search results, you'll usually find Web sites that don't compete directly with your site. These Web sites are very good potential link partners.

    They have a good listing on search engines under your important keywords. This means that they get a good amount of traffic from people who are interested in what you have to offer.

    If such a good link partner links to you, you'll get high quality targeted traffic from them. In addition, their link to your site also increases your link popularity and your search engine rankings.

  2. Find out who links to your competitors.

    Web sites that link to your competitors are probably Web sites that should link to you. If a good link partner to one of your competitor sites, it's a strong hint that it could be a very good link partner to you.

    First, the webmaster of that site has shown that s/he is willing to link to other sites. Second, those Web sites are often related to what you have to offer. You'll get targeted traffic from them while increasing your search engine ranking.

Unfortunately, both ways are very time-consuming and it's hard to do it for many sites.

When you've found such high quality sites, it's important that you use the right words to contact the webmasters of these sites. If you want them to link to your Web site, you have to be personal and politely.